EXPLORE OUR

ADVERTISING

SOLUTIONS

Here’s what we offer advertisers through Latitudes & Attitudes, the #1 cruising lifestyle magazine on the planet:

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our readers

demographics

Latitudes & Attitudes readers aren’t just boaters — they’re passionate cruisers who live and breathe the lifestyle. With more than 100,000 loyal print and digital readers worldwide, our audience is active, affluent, and engaged.

READER AGE BREAKDOWN

Nearly half of our readers are over 56, a prime demographic with time, resources, and a passion for cruising. Younger segments are also well represented, ensuring your brand reaches both seasoned sailors and the next generation of boaters.

Net Worth

With nearly 40% of readers reporting a net worth over $500K, advertisers can be confident they’re speaking to an affluent audience. This purchasing power translates directly into sales for premium marine products and services.

READER AGE BREAKDOWN

Most of our readers own boats in the 26’–50’ range — the sweet spot for upgrades, gear, electronics, and charter services. Reaching them means connecting with boaters who are actively maintaining, improving, and enjoying their vessels.

Gender Split

While 87% of our readership is male, women play an important role as decision-makers in family and cruising purchases. Advertising in Lats & Atts puts your brand in front of the entire household of active cruisers.

Geographic Reach

80% of our readers are based in the U.S., giving advertisers access to the world’s largest boating market. The additional 20% international reach expands your message to cruisers around the globe.

OUR 2026

PRINT SCHEDULE

Stay ahead of the curve with our 2026 publishing calendar. From eco-cruising to boat show issues, each edition is crafted to engage cruisers and give your brand timely, targeted exposure all year long.

#57

JANUARY/FEBRUARY

issue available: 12/31/25

Editorial Feature:

eco-cruising

ad space reservation: 11/4/2025

ad materials due: 11/11/2025

#58

march/april

issue available: 2/28/2026

Editorial Feature:

hurricane preparedness

ad space reservation: 1/8/2026

ad materials due: 1/15/2026

#59

may/june

issue available: 4/30/2026

Editorial Feature:

annual charter issue

ad space reservation: 3/6/2026

ad materials due: 3/13/2026

#60

july/august

issue available: 6/30/2026

Editorial Feature:

ocean crossing prep

ad space reservation: 5/8/2026

ad materials due: 5/15/2026

#61

september/october

issue available: 8/31/2026

Editorial Feature:

boat show issue

ad space reservation: 7/10/2026

ad materials due: 7/17/2026

#62

november/december

issue available: 12/31/25

Editorial Feature:

2027 new boat models

ad space reservation: 11/4/2025

ad materials due: 11/11/2025

PRINT AD

RATES & SIZES

From full-page spreads to budget-friendly placements, our ad sizes fit every campaign. With Latitudes & Attitudes, your message is delivered in the #1 cruising lifestyle magazine — reaching an active, affluent audience worldwide.

premium positioning / per issue

DISPLAY RATES / per issue

bosun's bag RATES / per issue

charter/brokerage RATES / per issue

more than just a

print advertisement

Your ad doesn’t just sit on a page.

With Latitudes & Attitudes, it sails farther.

Print Power – Glossy, six-issue-per-year magazine with the largest page count in the industry.
Digital Reach – Bonus online exposure: banners, digital magazine placement, and lasting visibility.
Presence – In the hands of buyers at shows, charter bases, marinas and newsstands, nationwide.
Editorial Extras – Press releases, new product spotlights, and features in our e-newsletters.
Social Push – Amplified across Facebook, Instagram, YouTube, and more.

customize exposure

digital presence

Not every advertiser needs the same course — that’s why we created our A La Carte options. Build a campaign that goes beyond print and taps into the full Lats & Atts commUNITY.

Website Banners – Put your brand front and center for 60,000+ monthly visitors.
Dedicated Email Blasts – Land directly in 40,000+ inboxes with open rates over 40%.
Sponsored Social Media Posts – Amplify your message across Facebook, Instagram, and YouTube.
Weekly Newsletter Banners – Stay visible with our highly engaged subscribers.
Podcast Sponsorships – Be part of the Three Sheets show, reaching cruisers around the globe.

Whether you want steady visibility or a big push around a product launch, our A La Carte menu lets you chart your own course.

view our a la carte menu

Advertising with us means your brand is seen alongside

trusted marine industry partners we work with.

Hi, I'm ERIK KYLE

president of LATITUDES & ATTITUDES

For nearly three decades, I’ve dedicated my career to one mission: helping marine businesses like yours connect with the boaters who matter most.

When Great Lakes Scuttlebutt was launched, I saw the need for a true resourceful magazine — one that reached not only the docks and marinas, but also boat shows, homes, and digital platforms. Today, GLS is the #1 Boating Resource for the Great Lakes and a trusted resource for over 100,000+ boaters every issue.

Our advertisers aren’t just buying space — they’re joining a partnership that fuels growth, builds trust, and gets results.